Food Lion News

2/2/2010

Green will oversee Food Lion, Bloom, Harveys and Reid’s
SALISBURY, N.C. – Food Lion announced today that Cathy Green assumes leadership of the Food Lion family of banners, which includes Food Lion, Bloom, Harveys and Reid’s. The announcement is part of a new U.S. structure announced last month by Delhaize Group.

In her new role, Green will lead all banner operations for the Food Lion family, including store financial performance, merchandising, pricing, customer service and marketing.

“Cathy is an outstanding leader with significant retail expertise,” said Ron Hodge, CEO of Delhaize America Operations. “Her in-depth knowledge of the grocery industry will significantly benefit the Food Lion family of banners. She is a leader who operates with the customer in mind, focused on delivering excellent service, quality products and lower prices to our customers. Her leadership will be visible to customers and associates through her drive and passion for the business.”

Green most recently served as Chief Operating Officer (COO) for Food Lion LLC, where she was responsible for overseeing operations for Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. Prior to being named COO, Green served Food Lion as senior vice president for the chain’s northern retail operations and previously as senior vice president of fresh merchandising, distribution and quality assurance. Green joined Food Lion in 2002 from its sister grocery chain, Hannaford Supermarkets, where she held the title of vice president of fresh merchandising.

“I look forward to delivering the great prices that customers in our 11-state operating area have come to expect from the Food Lion family of banners,” said Green. “In today’s economy, our consumers are placing great demands on their grocery store, and we are here to serve their needs and save them money every time they shop our stores. We remain strongly committed to serving our customers and ensuring we deliver a rewarding and meaningful shopping experience.”

Green’s position as one of the top leaders in the industry is evidenced by her being named a 2007 Top Woman in Grocery by Progressive Grocer, one of Supermarket News’ Power 50 in 2009 and in January 2010, she was named one of Mass Market Retailer’s Most Influential Women in Mass Market Retailing. Green recently served as chair of the Steering Committee of the Produce Traceability Initiative (PTI), working to create alignment among various constituents participating in the program and ensuring guidelines and milestones were set for the initiative to be implemented by the food industry. She continues to be involved with PTI’s progress and was awarded The Packer’s 2008 Produce Marketer of the Year award because of her work with PTI.

Green also serves on the national Board of Directors for the Network of Executive Women (NEW) and is a member of the national Board of Governors for Children’s Miracle Network. Green holds a bachelor’s degree in management and marketing from the University of Maine and completed coursework in strategic retail management at the College of William and Mary.

About Food Lion Family
The Food Lion family, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. For more information, visit www.foodlion.com.

Contact: Christy Phillips-Brown (704) 633-8250, Ext. 2221

2/2/2010

Grand Opening Festivities on Wednesday, Feb. 3; First 200 Customers to Receive Free Reusable Bag Filled with Private Label Products

SALISBURY, N.C. — Food Lion will unveil its new store in Richmond Hill, Ga., located at 3500 Highway 17 South, with a ribbon-cutting ceremony on Wednesday, Feb. 3 at 8 a.m. The first 200 customers to enter the store will receive a free Food Lion reusable bag filled with private label products.

Local dignitaries, including Mayor Howard Fowler and other city officials, are scheduled to attend the ribbon-cutting event. The store will also present $500 donations to Richmond Hill Middle School and America’s Second Harvest of Coastal Georgia.

The store will open to the public following the ribbon-cutting ceremony at 8 a.m., and will begin typical operating hours of 7 a.m. to 10 p.m. on Thursday, Feb. 4. Customers visiting the store on Wednesday will be able to register for a shopping spree in which the winner will have 101 seconds to complete a trip around the store.

“We are appreciative of the support that this community has shown us as we transition within the market,” said Frank Sytsma, district manager for the region. “We look forward to continuing to serve our customers and the Richmond Hill community.”

Sharon Dunbar, a native of Savannah, Ga., will be the manager of the 35,000 square-foot facility. She has been with the Food Lion family for more than 23 years, serving in a number of roles for the company.

“We are dedicated to being Richmond Hill’s neighborhood grocery store,” said Dunbar. “Food Lion is committed to offering and expanded selection of quality products at great prices and providing an outstanding shopping experience to our customers.”

The store, which is an offset of the Harveys Supermarket located at 2451 U.S. Highway 17 in Richmond Hill, will have approximately 45 associates, with six positions created for the new store. The Harveys Supermarket will close on Tuesday, Feb. 2 and all associates will transfer over to the new store.

The new Food Lion will feature large fresh produce department and a deli/bakery with in-store decorated cakes, specialty meats, cheeses and breads, as well as a large meat department featuring Butcher’s Brand Premium Beef ®, fresh pork, poultry and seafood. Customers will also enjoy an expanded natural and organic foods section, as well as an expanded ethnic section and an expanded variety of wines. The new store also offers Western Union services, Rug Doctor rentals, Blue Rhino propane exchange, ATM, and Coinstar.

Food Lion strives to be a caring neighbor and good corporate citizen in the communities it serves and directs its corporate giving efforts toward feeding the hungry, children’s health and education, including campaigns for Hunger Has a Cure, Children’s Miracle Network, Easter Seals and United Way. Additionally, the Food Lion Charitable Foundation provides financial support for nonprofit programs and organizations dedicated to feeding the hungry in the communities it serves.

Food Lion customers can find their store’s specials on fresh produce, Butcher’s Brand Premium Beef®, other fresh meats, natural products, wines, and more items throughout the store by visiting www.FoodLion.com and clicking on weekly specials.

About Food Lion Family
The Food Lion family, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. For more information, visit www.foodlion.com.

Contact: Christy Phillips-Brown (704) 633-8250, Ext. 2221

1/21/2010

Consumers Buying More Private Brands; Food Lion and Bloom Reward Loyal Shoppers

SALISBURY, N.C. (January 19, 2010) — Now through Feb. 2, Food Lion and Bloom shoppers can earn up to $10 in free groceries every time they buy private brand products. Each time customers shop at Food Lion or Bloom during the Private Brand Super Sale and purchase at least four Food Lion, Bloom or Home 360 products using their Food Lion MVP or Bloom Breeze card, they earn a money-saving coupon. Customers get $1 in coupons for the first four private brand products they purchase and 25 cents back for each additional private brand product they buy – up to $10 – during the promotion. During the first week of the program, customers earned more than $180,000 in free groceries.

“Food Lion LLC wants to put money back in customers’ pockets by rewarding our loyal customers,” said Shavonne Clark, Food Lion’s director of Private Brands for Delhaize Group – U.S. “Our sales trends show consumers are using more private brand products, and this is one way we can thank customers who use Food Lion, Bloom and Home 360 private brand products. We also want to provide additional incentive for customers who may not have tried our private brand products.”

The promotion allows customers to use their MVP or Breeze loyalty cards to take advantage of lower prices available by purchasing their favorite private brand products. The coupons are redeemable on customers’ next grocery bill. Customers can view full details of the promotion online at www.FoodLion.com or at www.ShopBloom.com.

The Home 360 line was expanded in 2009 and includes the following:

• Home 360 – housewares, paper and detergents
• Home 360 Pet – dog and cat food, treats and accessories
• Home 360 Baby – diapers, wipes and toiletries

“In today’s economy, we are focused on providing the best quality and value for our customers, and purchasing private brand products is one solution,” said Clark. “Our private brand products meet and often exceed national brand equivalents. Milk, cheese, eggs, bottled water and soft drinks are among some of the most popular items purchased by customers and all of these items will result in savings for customers during this special promotion.”

The promotion is available in all markets except certain stores in Richmond, Va.; Tri-Cities, Tenn.; Roanoke, Va.; Augusta, Ga.; Bluefield, W. Va.; and Macon, Ga.

About Food Lion
Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states.

About Bloom
Bloom is a banner of Food Lion LLC, a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). It operates 65 stores in North Carolina, South Carolina, Maryland and Virginia.

Contact: Christy Phillips-Brown (704) 633-8250, Ext. 2221

1/18/2010

Donation will help fund American Red Cross relief efforts; Customers can learn more about how to help by visiting the company Web sites

SALISBURY, N.C. - Food Lion, Bloom, Harveys, Reid's and Bottom Dollar Food announced today a $50,000 American Red Cross donation to assist victims of the recent earthquake in Haiti.

"Our thoughts are with those who are affected by this tragedy in Haiti, as well as victims' friends and family members who live in the communities we serve," said Chris Blumenthal, Community Affairs Manager. "Our company, and our associates and customers, have a long-standing history of responding to natural disaster relief efforts through financial donations, as well as food, water and other supplies. We are eager to support community and international needs for the Haiti relief effort, including this donation to the American Red Cross."

The $50,000 donation will be made to the American Red Cross to help support disaster relief and rebuilding efforts following this week's earthquake in Haiti. Customers wishing to contribute to relief efforts can do so by visiting www.RedCross.org. Learn more at www.FoodLion.com/HaitiRelief, www.ShopBloom.com/HaitiRelief, www.bottomdollarfood.com/HaitiRelief or www.harveys-supermarkets.com/HaitiRelief.

About Food Lion Family
The Food Lion family, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid's. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. For more information, visit www.foodlion.com.

About Bottom Dollar Food
Bottom Dollar Food, based in Salisbury, N.C., operates 28 stores in North Carolina, Virginia and Maryland. Bottom Dollar Food is a full-shop discount grocer offering the most popular national brands and private brand products at everyday best prices. Bottom Dollar Food is redefining discount shopping with its lighthearted atmosphere and focus on fresh produce and quality meats. For more information, visit www.bottomdollarfood.com.

Contact: Christy Phillips-Brown (704) 633-8250, Ext. 2221

1/14/2010

SCARBOROUGH, Maine; SALISBURY, N.C.; and TAMPA, Fla., -- Delhaize Group today announced a new organizational structure for its U.S. operations focused on creating a strong foundation for future growth.

Each of the Delhaize U.S. banners - Food Lion, Harveys, Reid's, Bloom, Bottom Dollar Food, Hannaford and Sweetbay - will continue to operate in existing locations, continue to serve customers under their respective names, and there will be no changes that affect customers.

Support functions for the banners will be part of the Delhaize America organization, the U.S. division of Delhaize Group, while maintaining the unique go-to-market strategies of each of these banners.

The banner organizations will be supported by common U.S. shared services for corporate development, legal and government relations, information technology, finance, communications, organizational change management, human resources, strategy and research, and supply chain and procurement.

Pierre-Olivier Beckers, President and Chief Executive Officer (CEO) of Delhaize Group, is also CEO of Delhaize America.

"By streamlining our U.S. operations, we will become a stronger and more efficient company," said Pierre-Olivier Beckers, CEO of Delhaize Group and Delhaize America. "This new structure enables us to eliminate redundancies in our operations, and provide efficient and effective support to the retail operations, while ensuring a strong focus on local customer needs. In addition, we believe this new simplified structure will create a strong foundation to better support future growth strategies, such as potential acquisitions."

Shared Services Organization
Rick Anicetti, currently CEO of Food Lion LLC, will serve as CEO of Delhaize America Shared Services and will have responsibility for the company's corporate shared services functions. The corporate shared services leaders include:

• Robert Canipe, Corporate Development
• Linn Evans, Legal Affairs and Government Relations
• Scott Harrison, Information Technology
• Carol Herndon, Finance and Accounting
• Denise Hill, Corporate Communications and Public Relations
• Bob Stapleton, Organizational Change Management
• Brad Wise, Human Resources

"Today's announcement will further strengthen our organization and enable us to provide a greater focus on customers through a more efficient operation," said Anicetti. "I look forward to leading the shared services organization that will serve our banner operations and identifying future business development opportunities to continue to propel the organization's growth."

Banner Operations Organization
Ron Hodge, currently CEO of Hannaford Supermarkets, will serve as CEO of Delhaize America Operations and will have responsibility for all U.S. retail banner operations. The banner organizations will be led by the following banner presidents:

• Cathy Green, Food Lion family (Food Lion, Bloom, Harveys and Reid's)
• Meg Ham, Bottom Dollar Food
• Beth Newlands Campbell, Hannaford Supermarkets
• Mike Vail, Sweetbay Supermarkets

Hodge also will also oversee the following support functions, headed by:

• Greg Amoroso, Strategy and Research
• Mark Doiron, Supply Chain

"We remain strongly committed to continuing to serve our customers locally and ensuring that all banners deliver the excellent quality and great prices that our customers have come to expect from our company," said Hodge. "I look forward to leading the U.S. banner operations while benefiting from the new organizational structure with efficient shared services."

Additional Information
Anicetti and Hodge will both report to Delhaize Group and Delhaize America CEO Pierre-Olivier Beckers.

The new organization will become effective Feb. 1. Today's announcement was made as part of Delhaize's Group's full year and fourth quarter 2009 sales release. Full details can be viewed at http://www.delhaizegroup.com.

About Delhaize Group
Delhaize Group is a Belgian international food retailer present in six countries on three continents. At the end of 2008, Delhaize Group employed approximately 141,000 people. Delhaize Group's stock is listed on Euronext Brussels (DELB) and the New York Stock Exchange (DEG).

About Delhaize America Delhaize America and its affiliates provide shared services to Delhaize Group's U.S. banners.

About Food Lion Family
The Food Lion family, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid's. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. For more information, visit www.foodlion.com.

About Bottom Dollar Food
Bottom Dollar Food, based in Salisbury, N.C., operates 28 stores in North Carolina, Virginia and Maryland. Bottom Dollar Food is a full-shop discount grocer offering the most popular national brands and private brand products at everyday best prices. Bottom Dollar Food is redefining discount shopping with its lighthearted atmosphere and focus on fresh produce and quality meats. For more information, visit www.bottomdollarfood.com.

About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 171 stores and employs more than 27,000 associates in Maine, Massachusetts, New Hampshire, New York and Vermont. Most Hannaford locations have full-service pharmacies and all stores feature Guiding Stars, the nation's first storewide nutrition navigation system. In 2009, Hannaford became the first supermarket chain in the world to open a store built to the highest standards (Platinum LEED) of the U.S. Green Building Council. For more information visit www.hannaford.com.

About Sweetbay Supermarkets
Sweetbay Supermarket provides a one-of-a-kind shopping experience, built from the ground up and developed from research in core markets to express the vibrant, exciting and diverse tastes, colors and aromas of food important to Floridians. Sweetbay offers outstanding value, quality and variety, routinely partnering with Florida growers, to bring shoppers the freshest food available in the state. Sweetbay Supermarket was launched in November 2004 and is headquartered in Tampa. Sweetbay has 104 stores in Florida. For more information, go to www.sweetbaysupermarket.com.

Contact: Christy Phillips-Brown (704) 633-8250, Ext. 2221

12/10/2009

Store Will Be Located in Columbia’s Summit Commons Shopping Center and will be the state’s first LEED-Certified Grocery Store

Food Lion LLC continued its commitment to environmental sustainability today by opening the company’s first and South Carolina’s first environmentally friendly grocery store. The store, located in the Summit Commons Shopping Center, will seek Leadership in Energy and Environmental Design (LEED) Silver Certification, having been designed and built to these strict guidelines.

The store, located at 4730 Hard Scrabble Road, features environmentally friendly construction and energy-efficient services, such as:

• ­High-efficiency lighting that dims lights based on natural sunlight in the store.
• LED lighting in the frozen food cases.
• ­Bike racks and preferred parking for low-emitting vehicles.
• ­Low-flow and sensor-activated water fixtures in restrooms.
• ­Bathroom partitions made from 100 percent post-consumer recycled material, such as juice, milk and water bottles.
• ­Native plant species that minimize irrigation requirements, such as the Shumard Oak planted at the Groundbreaking Ceremony on July 14, 2009.
• ­Enhanced air quality for associates and customers from the use of low-toxicity materials and proactive management plans used throughout construction to ensure optimal indoor air quality.
• ­Environmental education via kiosks and signage throughout the store.
• ­Purchasing more than 50 percent of building materials manufactured within 500 miles of the store’s location. This helped boost the local economy and reduce energy expended on transportation. The construction materials had 25 percent recycled content, and 50 percent of the wood was Forest Stewardship Council Certified.
• ­Strong waste management plans, which diverted more than 85 percent of construction waste from landfills through recycling.
• ­Customer and associate recycling programs at the store.

 

“Food Lion LLC is committed to protecting the environment and reducing energy consumption through green building construction and other energy-saving measures,” said Kyle Mitchell, vice president of store development. “By building the first LEED grocery store in our company’s history and in South Carolina, we are reducing energy costs by more than 20 percent compared to a typical supermarket as well as conserving 44 percent more water. We have been a leader in the energy and environmental sector for many years and have one of the most advanced retail energy conservation programs in the country. For nearly a decade, Food Lion has been dedicated to numerous sustainability initiatives, such as energy conservation and reducing carbon dioxide emissions throughout its 11-state footprint, reducing its energy consumption by more than 25 percent since 2000 or 2.61 trillion BTUs.”

Food Lion’s first green store is approximately 35,000 square feet and employs approximately 50 associates. In South Carolina, Food Lion has 146 stores and employs more than 7,700 associates.

Food Lion is also involved in a number of environmentally friendly initiatives, including encouraging customers to use reusable bags and recycling significant amounts of paper and plastic every year. Since the second quarter of 2009, the company distributed more than 700,000 reusable bags to customers.

Customers can view the construction of Food Lion’s environmentally friendly store as well as the educational kiosk, or read more about Food Lion’s environmental initiatives, at www.foodlion.com/greenstore.

Green Store Facts | LEED Background Information | Environmental Points of Pride

About Food Lion
Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. For more information visit www.FoodLion.com.

 

Contact: Christy Phillips-Brown (704) 633-8250, Ext. 2221

12/10/2009

Grand Opening Festivities on Wednesday, Dec. 9; First 200 Customers to Receive Free Reusable Bag Filled with Private Label Products

SALISBURY, N.C. — Food Lion will unveil its new store in Saint Augustine, Fla., at the corner of Shores and U.S. 1, located at 181 Blackford Way, with a ribbon-cutting ceremony on Wednesday, Dec. 9 at 8 a.m. The first 200 customers to enter the store will receive a free Food Lion reusable bag filled with private label products.

Local dignitaries, including the principals of WD Hartley Elementary, Gamble Rodgers Middle and Pedro Martinez High schools, are scheduled to attend the ribbon-cutting event.

The store will open to the public following the ribbon-cutting ceremony at 8 a.m., and will begin typical operating hours of 7 a.m. to 10 p.m. on Thursday, Dec. 10. Customers visiting the store on Wednesday will be able to register for a shopping spree in which the winner will have 96 seconds to complete a trip around the store.

“We are appreciative of the support that this community has shown us as we continue our growth in this market,” said Gerry Popp, district manager for the region. “We look forward to continuing to serve our customers, as well as the Saint Augustine community.”

Billy Bullock, a native of Raleigh, N.C., will be the manager of the 36,000 square-foot facility. He has been with Food Lion for more than 16 years, serving in a number of roles for the company.

“We are dedicated to being Saint Augustine’s neighborhood grocery store,” said Bullock. “Food Lion is committed to offering quality products at great prices and providing an outstanding shopping experience to our customers.”

The store will have approximately 55 associates, with 45 positions created for the new store, and will feature large fresh produce department and a deli/bakery with in-store decorated cakes, specialty meats, cheeses and breads, as well as a large meat department featuring Butcher’s Brand Premium Beef ®, fresh pork, poultry and seafood. Customers will also enjoy an expanded natural and organic foods section, as well as an expanded ethnic section and an expanded variety of wines. The new store also offers Western Union services, Rug Doctor rentals, Blue Rhino propane exchange, ATM, and Coinstar.

Food Lion strives to be a caring neighbor and good corporate citizen in the communities it serves and directs its corporate giving efforts toward feeding the hungry, children’s health and education, including campaigns for Hunger Has a Cure, Children’s Miracle Network, Easter Seals and United Way. Additionally, the Food Lion Charitable Foundation provides financial support for nonprofit programs and organizations dedicated to feeding the hungry in the communities it serves.

Food Lion customers can find their store’s specials on fresh produce, Butcher’s Brand Premium Beef®, other fresh meats, natural products, wines, and more items throughout the store by visiting www.FoodLion.com and clicking on weekly specials.

Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states.

Contact: Jennifer Speck (704) 633-8250, Ext. 2118

12/8/2009

Grand Opening Festivities on Wednesday, Dec. 9; First 200 Customers to Receive Free Reusable Bag Filled with Private Label Products

SALISBURY, N.C. — Food Lion will unveil its new store in Bear, Del., located at 1607 Pulaski Highway, with a ribbon-cutting ceremony on Wednesday, Dec. 9 at 7:45 a.m. The first 200 customers to enter the store will receive a free Food Lion reusable bag filled with private label products.

Local dignitaries, including Lt. Daniel Hall of the Delaware State Police and representatives from New Castle County, are scheduled to attend the ribbon-cutting event. Food Lion will also present a $500 check to both the Delaware Food Bank and Leasure Elm School at the grand opening.

“We are appreciative of the support that this community has shown us as we continue our growth in this market,” said Frank Weskel, district manager for the region. “Food Lion is dedicated to providing an outstanding shopping experience for our customers.”

Steve Greer, a native of Wilmington, Del., will be the manager of the 35,000 square-foot facility. He joined Food Lion in 2000 and has more than 29 years of retail grocery experience.

“We are honored to be a part of this community,” said Greer. “We look forward to connecting not only with our customers, but with the Bear community.”

The store will have approximately 57 associates, with 45 positions created for the new store, and will feature large fresh produce department and a deli/bakery with in-store decorated cakes, specialty meats, cheeses and breads, as well as a large meat department featuring Butcher’s Brand Premium Beef ®, fresh pork, poultry and seafood. Customers will also enjoy an expanded natural and organic foods section, as well as an expanded ethnic. The new store also offers Western Union services, Rug Doctor rentals, Blue Rhino propane exchange, ATM and Coinstar.

Food Lion strives to be a caring neighbor and good corporate citizen in the communities it serves and directs its corporate giving efforts toward feeding the hungry, children’s health and education, including campaigns for Hunger Has a Cure, Children’s Miracle Network, Easter Seals and United Way. Additionally, the Food Lion Charitable Foundation provides financial support for nonprofit programs and organizations dedicated to feeding the hungry in the communities it serves.

Food Lion customers can find their store’s specials on fresh produce, Butcher’s Brand Premium Beef®, other fresh meats, natural products and more items throughout the store by visiting www.FoodLion.com and clicking on weekly specials.

Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states.

Contact: Jennifer Speck (704) 633-8250, Ext. 2118

12/8/2009

Grand Opening Festivities on Wednesday, Dec. 9; First 300 Customers to Receive Free Reusable Bag Filled with Private Label Products

SALISBURY, N.C. — Food Lion will unveil its new store in Lawrenceville, Ga., located at 1404 Lawrenceville-Suwannee Road, with a ribbon-cutting ceremony on Wednesday, Dec. 9 at 8 a.m. The first 300 customers to enter the store will receive a free Food Lion reusable bag filled with private label products.

Several local dignitaries are scheduled to attend the ribbon-cutting event.

The store will open to the public following the ribbon-cutting ceremony at 8 a.m., and will begin typical operating hours of 7 a.m. to 11 p.m. on Thursday, Dec. 10. Pharmacy hours will be 9 a.m. – 7 p.m., Monday through Friday, 9 a.m. – 5 p.m., Saturday and closed on Sundays. Customers visiting the store on Wednesday will be able to register for a shopping spree in which the winner will have 98 seconds to complete a trip around the store.

“We are excited to continue our growth in the North Georgia market,” said Aaron Carlisle, director of Operations for the region. “We look forward to serving our new customers, as well as the Lawrenceville community.”

Wayne Fuller, a native of Thomasville, Ga., will be the manager of the 52,000 square-foot facility. He joined Food Lion in 2005 and has more than 40 years of grocery retail experience.

“We are dedicated to being Lawrenceville’s neighborhood grocery store,” said Fuller. “Food Lion is committed to offering quality products at great prices and providing an outstanding shopping experience to our customers.”

The store will have approximately 80 associates, with 65 positions created for the new store, and will feature large fresh produce department and a deli/bakery with in-store decorated cakes, specialty meats, cheeses and breads, as well as a large meat department featuring Butcher’s Brand Premium Beef ®, fresh pork, poultry and seafood. Customers will also enjoy an expanded natural and organic foods section, as well as an expanded ethnic section and an expanded variety of wines. The new store also offers pharmacy services, Western Union services, Rug Doctor rentals, Blue Rhino propane exchange, ATM, and Coinstar.

On Dec. 12, Food Lion and JDH Capital will sponsor the DNA LifePrint Child Safety event from 9:30 a.m. to 2 p.m. The event will provide the following services free to parents: a certified Biometric 10-digit fingerprint profile, an at-home DNA identification kit, a high-resolution, full-color photo of their child and a child safety journal.

Food Lion strives to be a caring neighbor and good corporate citizen in the communities it serves and directs its corporate giving efforts toward feeding the hungry, children’s health and education, including campaigns for Hunger Has a Cure, Children’s Miracle Network, Easter Seals and United Way. Additionally, the Food Lion Charitable Foundation provides financial support for nonprofit programs and organizations dedicated to feeding the hungry in the communities it serves.

Food Lion customers can find their store’s specials on fresh produce, Butcher’s Brand Premium Beef®, other fresh meats, natural products, wines, and more items throughout the store by visiting www.FoodLion.com and clicking on weekly specials.

Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states.

Contact: Jennifer Speck (704) 633-8250, Ext. 2118

11/11/2009

Food Lion Aims to Raise 1.2 Million Pounds of Food for Feeding America Agencies

SALISBURY, N.C. — On Nov. 11, Food Lion LLC kicks off its seventh annual “Hunger Has a Cure” campaign to support local food banks affiliated with Feeding America. The campaign, which allows customers to purchase ready-made food boxes or donate food in bins, runs through Dec. 30.

“We believe that, as a grocer, we are responsible for doing what we can to help our neighbors who are struggling to feed their families,” said Kyna Foster, director of Community Affairs at Food Lion LLC. “The need for food assistance is at an all-time high and we are proud to work with Feeding America to help eliminate hunger in our communities.”

The ready-made food boxes contain eight items, enough to create four different family meals and are available at Food Lion, Bottom Dollar Food, Harveys and Reid’s stores for $4.99 each. All stores will have a designated food-collection area, where customers can place the food boxes or other non-perishable items.

In addition, stores throughout the company are planning special events and contributions to the campaign.

Through efforts such as this annual campaign, as well as year-round food donations, Food Lion annually donates approximately 21 million pounds of food, valued at more than $35 million, to Feeding America.

“We have a long-standing partnership with Feeding America,” added Foster. “Since 2000, we have donated more than 200 million pounds of food to Feeding America and its affiliated food banks.” For more than 50 years, Food Lion LLC has served as a caring neighbor and strong corporate citizen in the communities in which it operates. Through corporate and foundation giving, campaigns carried out by its more than 1,300 stores, local programs and individual associate involvement, Food Lion LLC supports communities and numerous nonprofit organizations. In 2008, Food Lion LLC donated more than 21 million pounds of food and gave more than $5.2 million through foundation and community giving.

Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states.

Contact: Christy Phillips-Brown (704) 633-8250, Ext. 2221 or Jennifer Speck (704) 633-8250, Ext. 2118